BENEFIT FROM THE ECOMMERCE REVOLUTION IN GCC
Ecommerce in GCC is forecasted to
grow in double digits till 2022
The Middle East & North Africa region comprises a population of 350mn with 110mn internet users. Of this as per current reports only 30mn are shopping online with the largest chunk of business coming from online travel sales. This indicates towards tremendous opportunities for growth in the region by onboarding new customers, expansion of product offerings, optimised delivery standards, better retention and customer service standards. The sector despite a conducive policy framework, plenty of investments is facing growth challenges which can be attributed to its nascent stage.