Dr. Shereen Nassar
Heriot-Watt University, UAE
Dr. Shereen Nassar is an Assistant Professor in Operations, Supply Chain and Logistics Management at Heriot- Watt University. Dr. Shereen Nassar has her doctorate degree on the application of RFID in Supply Chain and Logistics Management in 2012 from Bath University (one of the elite UK Universities). Prior to her appointment at Heriot-Watt University, Dr. Nassar has had two years of experience in one of the UAE Academic institutions. In 2014, Dr Nassar was invited as a visiting scholar at the Logistics Research Centre, at Heriot-Watt University, Edinburgh. For nearly two years after completing her PhD, she worked at a number of well-regarded Egyptian academic institutions as an Assistant Professor in Operations and Supply Chain Management.
Dr. Shereen Nassar main research interest is Supply Chain visibility driven by the advancement of tracking and tracing technology specifically RFID. She has got a number of research papers and book chapters. Her current research interest expands to cover Big Data Analytics, Disruptive Innovation, Smart City Applications and Practices as well as Sustainability and CSR.