Sara Gentile has been working at Facebook covering the Middle Eastearn and North African eCommerce scene since 2018. Her main role is to partner with eCommerce players to grow and scale efficiently within the region and globally. In this role, she’s been working with a spectrum of companies at different stages of their lifecycle, operating in different segments and adopting different business models. Sara has 12 year marketing experience. She started her career at P&G in Geneva and Kraft Foods in the UK and Spain and then held senior roles at Expedia and Burger King again in the UK and Spain. Prior to Facebook, Sara spent 3 years and a half working at Amazon in several senior marketing roles across Europe. Her expertise spans from branding to performance marketing.